Last updated: 12 November 2026
Life Baby Tracker (“the app”) helps parents and caregivers log and understand a baby’s daily care: feeding, pumping, diapers, sleep, growth, health, milestones and memories. This policy explains what data the app handles, where it goes and the choices you have. In short: your baby’s records stay on your phone unless you choose to share them, and they are never used for advertising.
AppHoldings
Contact: gdpr@appholdings.org
Opt-out requests: gdpr-optout@appholdings.org
You may enter information about your baby (name, date and time of birth, due date for premature babies, sex used to choose the WHO growth chart, and care and health records), about yourself as a caregiver (for example your role in the family), and optional photos and notes. You are responsible for having the consent of the other people whose data you enter, such as other caregivers.
The app is used by adults to record information about a baby. It is not directed at children as users.
If you create or join a family, your baby’s records are synced through our server so that every invited caregiver sees the same history. To sign in you can use Sign in with Apple, Google Sign-In or a one-time code sent to your email. On the server, identities, email addresses, tokens and codes are stored only as one-way hashes; we do not store your name from Apple or Google, your email address in readable form or your IP address. Caregivers with a limited role only see recent records and never see other people’s notes. Photos are not synced. You can leave the family, remove a caregiver or delete the family and its data on the server at any time.
The assistant only works after you agree on a consent screen that shows exactly what will be sent. Your question is sent to the Life AI service, which uses OpenAI to generate the answer. You can choose to send only the question, or to add your baby’s age and feeding type, and optionally a summary of the last days’ counts. Your baby’s name, date of birth, photos, notes, medication, temperatures and country are never sent. Questions about emergencies never leave your device; the app shows help information instead. The conversation history is stored only on your device and can be deleted. Data sent to the AI provider is not used to train their models. The assistant does not replace a doctor.
You can back up your data to your own iCloud account, your own Google Drive (in a private app folder) or to a file you save or send yourself. We do not have access to these backups; they are protected by Apple or Google under your account.
If you open a link from the Life or Life Pregnancy app, the details shown on the preview screen (such as your baby’s birth date, name and birth measurements) are imported only after you confirm. Links are signed and expire after 30 minutes.
If “Share usage statistics” is on, the app sends anonymous events such as which tab was opened or which setting was changed. Events are built from a fixed list and can never contain baby records, amounts, durations, dates, names or free text. The advertising identifier is not collected. You can turn this off at any time in Profile > Privacy. Until you make a choice, nothing is sent.
If “Send crash reports” is on, technical information about crashes (device model, operating system version, app version and the code location of the error) is sent to help us fix problems. Error messages are removed before sending, because they could repeat something you typed. You can turn this off in Profile > Privacy.
Subscriptions are processed by the App Store or Google Play. We use RevenueCat to check whether your subscription is active. RevenueCat receives an anonymous app user identifier and your purchase receipts. We never receive your payment details.
The app records, summarises and estimates. It does not diagnose. Estimates (such as the next feed or sleep window) are labelled as estimates, and health information in the app cites its public sources (WHO, CDC, AAP, NHS, NICE and others). Always contact a health professional if you are worried about your baby.
We process data to provide the features you use (performance of a contract), and with your consent for usage statistics, crash reports, family sync and the AI assistant. You can withdraw consent at any time in the app, without affecting processing that took place before.
Our service providers (Google Firebase, RevenueCat, OpenAI and our hosting provider) may process data outside your country, including in the United States. Where required, transfers rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.
Data on your device stays there until you delete it or uninstall the app. Family sync data stays on the server until you delete the family or your account. Usage statistics and crash reports are kept according to the retention settings of Firebase. When your subscription ends, nothing is deleted and you can still export your data for free.
You have the right to access, correct, export and delete your data, to object to or restrict processing, and to withdraw consent. Most of this can be done directly in the app: export your data from Profile > Privacy, and delete all data, including family data on the server, from Profile > Privacy > Delete all data. For anything else, contact gdpr@appholdings.org. You can also lodge a complaint with your local data protection authority.
Data sent between the app and our servers is encrypted in transit. Identifiers on the server are stored as hashes, and only the members of a family can access its records.
We may update this policy when the app changes. The date at the top shows the latest version. Significant changes will be shown in the app.